180-Day Marketing Makeover™ | Aesthetic Altitude

The Reality

Most practices are one focused season away from a breakthrough.

The challenge is rarely a lack of effort. It is a lack of the right strategy, the right infrastructure, and the right support at the right moment. The 180-Day Marketing Makeover™ was built to close that gap, decisively, and with your specific practice at the center of every decision.

This is not a group program. Every session, every deliverable, every recommendation is built around your practice, your market, and your goals. You will work directly with Adam and Sydney, not a team of junior associates, not a templated playbook.

Three tiers. Three investment levels. One shared commitment: to make the next six months the most strategically productive period your practice has ever had.

180

Days of focused
strategic momentum

500+

Practices that inform
our methodology

12

Years building the
Aesthetic Altitude system

A Solution for Every Practice

Three distinct tiers, each designed for a different stage of readiness and ambition. All three deliver the Aesthetic Altitude standard of excellence.

Foundation $1,995 Signature $4,995 Ultimate $13,995

Holiday Week Exclusive Credit

↓ Select Your Tier

180-Day Foundation
Marketing Makeover™

The essential engagement to build momentum and clarity in your next six months.

1 Strategy Session

2 Advisory Sessions

Enrichment Pass™ 6 months

1 Design Item

180-Day Foundation Marketing Makeover program inclusions

ZOOM

^$1,995

or two installments of

$1,250 × 2

Enroll in Foundation →

Jump to Full Details

The Essential Engagement to build momentum and strategic clarity in your next six months.

What’s Included

1 Planning & Strategy Session with Adam, 45 minutes

2 Advisory & Implementation Sessions with Sydney, 45 minutes each

6 Months Access to the Altitude Enrichment Pass™

1 Customized Design & Marketing Collateral Item from our proven library

Inside Each Program

A closer look at what you receive at each tier, and why every element was designed with intention.

Foundation $1,995 • or 2×$1,250 Signature $4,995 • or 2×$3,000 Ultimate $13,995 • or 2×$7,250

180-Day Foundation Marketing Makeover™

$1,995 or 2 installments of $1,250

Enroll Now →

Program Snapshot

1 Strategy Session

45 min with Adam

2 Advisory Sessions

45 min each with Sydney

Altitude Enrichment Pass™

6 months access

1 Design Item

From our proven library

Enroll in Foundation →

1 Planning & Strategy Session with Adam (45 Minutes)
A focused, high-value session with Adam to establish your strategic foundation, identify your highest-leverage opportunities, and set the direction for the next 180 days.
2 Advisory & Implementation Sessions with Sydney (45 Minutes Each)
Two dedicated sessions with Sydney to build, activate, and refine the marketing infrastructure your practice needs. Practical, hands-on, and built around your specific situation.
6 Months Access to the Altitude Enrichment Pass™
Six months of access to the Altitude Enrichment Pass™ — our curated resource library, training content, and ongoing support system designed to keep your practice resourced throughout the engagement.
1 Customized Design & Marketing Collateral Item
One professionally produced marketing asset from our proven library, customized for your practice. Designed to be deployed immediately and built to the Aesthetic Altitude standard.

Holiday Week Exclusive: Credit

Enroll in Foundation →

Questions? Send Adam a DM!

180-Day Signature Marketing Makeover™

$4,995 or 2 installments of $3,000

Enroll Now →

Every Inclusion at a Glance

1 Strategy Session

45 min with Adam

2 Advisory Sessions

45 min each with Sydney

Altitude Enrichment Pass™

6 months access

1 Design Item

From our proven library

+2 More Strategy Sessions

3 total with Adam

+1 More Advisory Session

3 total with Sydney

Competitor Report

Plus phone secret shopping

myADAM™ Access

12 months upon launch

Enroll in Signature →

Enroll with Installments ($3,000 × 2) Questions? Send Adam a DM!

Everything in the Foundation Program
All four Foundation inclusions are carried forward in full at the Signature level.
2 Additional Planning & Strategy Sessions with Adam, 3 Total
Three dedicated strategy sessions across the 180-day engagement ensures your direction stays sharp, adaptive, and aligned as your practice evolves.
2 Additional Advisory & Implementation Sessions with Sydney, 3 Total
Three implementation sessions with Sydney to build, refine, and activate the marketing infrastructure your practice needs to grow with intention.
12 Months Access to the Altitude Enrichment Pass™
A full year of access to the Altitude Enrichment Pass™ — double the Foundation tier — ensuring your team stays resourced well beyond the active engagement window.
Bespoke Competitor Intelligence Report plus Phone Secret Shopping
Our Altitude Strategists conduct a thorough competitive analysis of your market, including direct phone secret shopping of your top competitors, giving you intelligence that most practices never have access to.
3 Design & Marketing Collateral Items, Including 1 Bespoke Piece
Three professionally produced marketing assets, with one bespoke item developed specifically for your practice, not from a template.
12 Months’ Access to myADAM™ upon September 2026 Beta Rollout
myADAM™ (Actionable Dashboards + Amplified Marketing) is our proprietary marketing command center built exclusively for the aesthetic industry — distilled from over 500 practices and 12 years of hands-on experience. Plan campaigns, track performance, create content with AI-powered tools, manage reviews, and measure ROI — all from one dashboard. Not a rebranded GPT. Not white-labelled email software. Not GoHighLevel. Something entirely new. Preview myADAM →
What is myADAM™?

Holiday Week Exclusive: Credit

Enroll in Signature →

Enroll with Installments ($3,000 × 2)

180-Day Ultimate Marketing Makeover™

$13,995 or 2 installments of $7,250

Enroll Now →

Every Inclusion at a Glance

3 Strategy Sessions

With Adam

3 Advisory Sessions

With Sydney

Altitude Enrichment Pass™

12 months access

3 Design Items

Incl. 1 Bespoke piece

Competitor Report

Plus phone secret shopping

myADAM™ Access

12 months upon launch

Insights Workshop

3-hour 1:1 with AA team

6-Month Roadmap

Campaign + communications

120+ Point Audit

Full marketing assessment

Lifetime myADAM™

Upon Sept 2026 launch

Luxury Brand Book

30+ pages, fully bespoke

Lifetime CALM Cert.

Staff + vendor training

Enroll in Ultimate →

Enroll with Installments ($7,250 × 2) Questions? Send Adam a DM!

Everything in Foundation + Signature
All inclusions from both prior tiers are carried forward in full.
Virtual Insights Workshop (3 Hours, 1:1) with the Aesthetic Altitude Team
A dedicated three-hour working session with the full Aesthetic Altitude team — the most intensive, high-context engagement we offer. Every deliverable that follows is informed by what we learn here.
6-Month Campaign & Communications Roadmap
A fully bespoke, month-by-month roadmap built around your practice, your offerings, and your market. Not a generic calendar. A living strategic document.
120+ Point Intake & Marketing Audit + Assessment
A comprehensive evaluation of your current marketing infrastructure, patient experience, brand positioning, and competitive standing, designed to surface exactly where your highest-leverage opportunities lie.
Lifetime Access to myADAM™ upon September 2026 Beta Rollout
Permanent, lifetime access to myADAM™ — not a 12-month subscription, but a forever seat for your practice. Plan, create, measure, and optimize your entire marketing operation from one proprietary dashboard built on 500+ aesthetic practices. Includes ADAM AI, Campaign Tracker, Luxury Writing Wizard, Design on Demand, Marketing Analytics, and more. Preview myADAM →
What is myADAM™?
Enhanced Luxury Brand Book (30+ Pages)
Developed by our Altitude Strategists following your Insights Workshop — a comprehensive brand guide that captures your practice’s positioning, voice, visual identity, and patient experience standards.
Membership Model + Retention Architecture Plan
A bespoke retention strategy developed by our Altitude Strategists, designed to convert one-time patients into long-term, high-value relationships.
Patient Experience Enhancement Plan
A detailed plan for elevating every touchpoint in your patient journey, from first inquiry to post-treatment follow-up, developed following your Insights Workshop.
Comprehensive Website + Social Media Audit & Improvement Plan
A thorough evaluation of your digital presence with a prioritized improvement roadmap, so you know exactly what to address, in what order, and why.
Lifetime CALM Certification + Lifetime Training Access
The Certified Aesthetic + Longevity Marketer™ (CALM) program transforms your in-house team into strategic marketing partners — a 13-week certification covering aesthetics, longevity, weight loss, wellness, and peptide therapy across four layers: Foundation, Strategy, Execution, and Leadership. Includes weekly lessons, live sessions, a capstone project producing 6 real deliverables for your practice, plus ongoing mastermind calls and a private community. A $9,500 value per attendee — lifetime access for your entire team, included in full. Preview CALM →
What is CALM™ Certification?

Holiday Week Exclusive: Credit

Enroll in Ultimate →

Enroll with Installments ($7,250 × 2) Questions? Send Adam a DM!

Above $2MM Revenue? Discover Altitude Private Client →

Clarity

What This Is Not

We believe in being straightforward about what the 180-Day Marketing Makeover™ is, and what it is not. This clarity is part of the standard we hold ourselves to.

This is not a group program. Every session, every deliverable, and every recommendation is built exclusively around your specific practice, your market, and your goals.
This is not pre-recorded modules. You will not be watching videos or working through a course at your own pace. This is live, direct, and entirely hands-on, with real people who know your practice.
This is not a retainer. It is a defined, time-bounded engagement with clear deliverables, clear milestones, and a clear outcome that you can measure.
This is not for every practice. It is designed for practice owners who are ready to move with intention and invest in doing this properly, not those looking for a shortcut.

Our commitment to your results is unconditional. All enrollments are final, as we commit our full attention, resources, and preparation to your practice from day one. If at any point you feel the program is not delivering the value you expected, we will gladly credit your entire investment toward additional 1-on-1 support to ensure you achieve the results we know this program delivers. We stand behind our work completely.

Enroll Now →

Questions? Send Adam a DM!

Your Team

Meet Your New Marketing Strategists & Advisors

Every session, every deliverable, every recommendation comes directly from Adam and Sydney. No junior associates. No automated systems. Just two people who have built their careers around making practices like yours succeed.

Adam Haroun

Founder, Aesthetic Altitude

Adam Haroun is the founder of Aesthetic Altitude and one of the most recognized marketing strategists in the aesthetic medicine industry. He works exclusively with practice owners to build the strategy, pricing architecture, and marketing systems that drive premium positioning and sustainable revenue growth. His frameworks have been implemented by practices across North America.

Sydney Barr

VP of Accounts + Brand, Aesthetic Altitude

Sydney Barr brings over eight years of experience in the aesthetic industry to every engagement. As VP of Accounts and Brand at Aesthetic Altitude, she oversees client strategy, brand development, and the implementation of marketing systems that translate strategy into measurable practice growth. Sydney is a trusted voice for practice owners navigating positioning, team alignment, and brand elevation.

Enroll Now →

Proprietary Technology

Meet myADAM™

Actionable Dashboards + Amplified Marketing. A first-of-its-kind marketing command center built exclusively for the aesthetic industry — distilled from 500+ practice engagements and 12 years of experience. Included with Signature and Ultimate memberships.

Plan

Campaign Tracker
Marketing Calendar
Plan Builder

Create

Luxury Writing Wizard
Email Made Easy
Social Made Simple
Design on Demand

Measure

Marketing Analytics
Membership Tracker
Review Manager

Learn

Altitude Enrichment Pass™
Content Library
Strategy Guides

Advice

ADAM AI
Strategic Recommendations
Quick Wins Checklist

Luxury Writing Wizard

Generate on-brand marketing copy calibrated for the aesthetic industry — emails, social captions, website content, and more.

Campaign Tracker + Calendar

Plan, schedule, and track every campaign from a single dashboard. See what’s performing and what needs attention at a glance.

Gamification + Accountability

Points, levels, and streaks keep your team engaged and accountable. Marketing becomes a habit, not a chore.

Industry Integrations

Connects with RepeatMD and SkinScript out of the box, with additional integrations rolling out post-launch.

Signature members receive 12 months of access. Ultimate members receive lifetime access. myADAM™ is not available as a standalone product — it is exclusive to 180-Day Marketing Makeover™ enrollees.

Preview myADAM™ at myadampreview.com/firstlook Rolling out September 2026

Team Certification

CALM™ Certification

Certified Aesthetic + Longevity Marketer™. A 13-week certification that transforms your in-house team into strategic marketing partners — covering aesthetics, longevity, weight loss, wellness, and peptide therapy. Included with lifetime access in the Ultimate tier.

Program Structure

13 weeks of structured learning across 5 verticals
4 progressive layers: Foundation, Strategy, Execution, Leadership
Weekly recorded lesson (45–60 minutes)
Midweek assignment with real-world application
Live discussion session each week
Capstone project producing 6 usable deliverables

Who It Transforms

In-house marketing coordinators
Practice managers wearing multiple hats
Front desk teams handling patient communication
New marketing hires who need industry context
Any team member responsible for growth

The 13-Week Curriculum

Layer 01 • Foundation

Weeks 1–3

Week 1: Industry Landscape — Aesthetics, Longevity & Wellness
Week 2: Brand Identity & Luxury Lexicon
Week 3: The Affluent Patient & Brand Positioning

Layer 02 • Strategy

Weeks 4–6

Week 4: Premium Pricing & Offers Strategy
Week 5: The Patient Journey
Week 6: Retention, Memberships & Lifetime Value

Layer 03 • Execution

Weeks 7–9

Week 7: Marketing Ecosystem & Campaign Architecture
Week 8: Digital Marketing — Website, Email & Social
Week 9: Referrals, COI Partnerships & Community

Layer 04 • Leadership

Weeks 10–13

Week 10: Sales & the Investment Presentation
Week 11: Managing External Vendors
Week 12: Reporting, Analytics & Proving ROI
Week 13: Capstone — Full Practice Rebrand Presentation

6 Capstone Deliverables Your Team Will Produce

Brand Identity System

Sitemap + Website Architecture

Pricing + Offers Menu

Patient Journey Map

90-Day Campaign Calendar

ROI Measurement Framework

Included exclusively with the Ultimate tier — lifetime certification access for your entire team. A $9,500 value per attendee, included in your enrollment. After certification: monthly mastermind calls, quarterly recertification, annual retreat, and a private community of certified aesthetic marketers.

Explore the Full CALM™ Certification Program Inaugural cohort launching September 2026 • Limited to 50 charter members

The Challenge

The $180,000 Challenge

We believe so deeply in what this program delivers that we are putting something extraordinary on the line. The first member of the 180-Day Marketing Makeover™ to achieve an additional $180,000 of documented revenue increase over the same period from their previous financial year will receive something no other program in this industry offers.

Full Enrollment Reimbursement

Your entire program investment, reimbursed in full. Every dollar you invested comes back to you.

All-Expenses-Paid Consulting Day

A complimentary, all-expenses-paid consulting day with Adam in Las Vegas in December 2026. Your next level, on us.

180K Challenge Plaque + Trophy

Receive your physical 180K CHALLENGE Plaque and Trophy in person — a permanent recognition of what you built in 180 days.

To qualify, revenue increase must be documented and verified against the same period from the prior financial year. The 180K Challenge™ is open to all enrolled members across all three tiers. This is not a sweepstakes. This is a challenge. We expect someone to win it.

Enroll Now →

The 180K Challenge™
Award Trophy

Common Questions

Frequently Asked Questions

Honest answers to the questions we hear most often before enrollment.

Is this really personalized to my practice, or is it a template?

Completely personalized. Every session, every deliverable, and every recommendation is built around your specific practice, your market, and your goals. There is no generic playbook. We do not hand you a PDF and call it strategy. What you receive is built for you, by people who have worked with over 500 aesthetic practices and know the difference between a tactic and a real strategic direction.

I’ve invested in programs before and not seen results. Why would this be different?

Most programs fail because they are built for the average practice, not yours. The 180-Day Marketing Makeover™ is structured around direct access to Adam and Sydney, not a junior team, not an automated system. You will leave every session with clear, specific next steps that are calibrated to your practice’s stage, market, and goals. The accountability structure is built in from day one.

How much time will this require from me or my team?

The sessions themselves are focused and efficient — 45 minutes to 3 hours depending on your tier. Beyond the sessions, implementation will require your attention, but that is by design. This is not a program you can be passive in. The practices that see the greatest results are the ones that treat this engagement as a strategic priority, not an add-on. We will help you identify exactly where to focus so your time is never wasted.

What if I’m already working with a marketing vendor or team?

This program works alongside your existing team, not against it. We are not a replacement for execution resources. We provide the strategy, the direction, and the standards that make your existing resources perform better. Many of our clients find that after working with us, their current vendors become significantly more effective because they now have clear direction and a defined standard to work toward.

How do I know which tier is right for my practice?

Foundation is ideal if you want to establish strategic clarity and begin building momentum. Signature is the right choice if you are ready for a meaningful leap and want deeper access, more sessions, and competitive intelligence. Ultimate is for practices that want the most comprehensive transformation available, with the full Aesthetic Altitude team behind them for 180 days. If you are above $2MM in revenue, we recommend exploring Altitude Private Client at MarketingInsightsMeeting.com.

What happens after the 180 days?

You will leave with a fully built strategic foundation, a set of activated marketing systems, and a clear roadmap for what comes next. The Altitude Enrichment Pass™ access included in your tier ensures you remain resourced well beyond the active engagement window. Many clients choose to continue with Altitude Private Client or other ongoing engagements after completing their Makeover. The 180 days is the beginning, not the end.

Are installments available, and is there a guarantee?

Yes, all three tiers offer a two-installment option. All enrollments are final, as we commit our full attention, resources, and preparation to your practice from day one. If at any point you feel the program is not delivering the value you expected, we will gladly credit your entire investment toward additional 1-on-1 support to ensure you achieve the results we know this program delivers. Every session will be prepared, specific, and actionable. Every deliverable will meet the Aesthetic Altitude standard of excellence. We stand behind our work completely.

Will I be working directly with Adam and Sydney?

Yes — every strategy session is with Adam. Every advisory and implementation session is with Sydney. You will not be handed off to a junior associate or an account manager. The people you see and hear from are the people doing the work. This is one of the things that makes the 180-Day Marketing Makeover™ fundamentally different from most programs at this level.

Who This Is For

This Program Was Built For You If…

You are ready to grow with intention

You have built something real. Now you want a clear, strategic path to the next level — not more tactics, but a coherent direction.

You want to attract the right patients

You are not chasing volume. You want to attract patients who value what you offer, invest at the level you deserve, and return.

You value direct access and accountability

You want to work directly with the people who are actually doing the thinking, not handed off to a junior team or an automated system.

You are committed to the next six months

You understand that meaningful results require meaningful commitment. You are ready to show up, implement, and hold yourself accountable.

You want to lead your market

You are not interested in being average. You want to be the practice in your market that others look up to, and you are willing to do what it takes.

You are open to a new way of thinking

You are willing to challenge assumptions, reconsider what you have always done, and build something better with the right guidance behind you.

Enroll Now →

Questions? Send Adam a DM!

Most practices are one focused season away from a breakthrough.

A Solution for Every Practice

Inside Each Program

What This Is Not

Meet Your New Marketing Strategists & Advisors

Meet myADAM™

CALM™ Certification

The $180,000 Challenge

Frequently Asked Questions

This Program Was Built For You If…

The next six months are going to happen regardless. Make them count.